ESG on site
“In 2024, we actively introduced and embedded our unique ‘critical friend’ culture across SD Worx. It’s about genuinely caring for one another while embracing clear, honest feedback – combining empathy with directness to ensure we have the right people and leaders in the right positions. This new approach has significantly contributed to building high-performance management teams and enhancing transparency and trust with our customers.
“Our commitment extends to flexibility and employee well-being, exemplified by initiatives such as our popular ‘workation’ policy, comprehensive mental health support programmes, and a dedicated focus on inclusive workplace practices.
We’ve also invested significantly in nurturing internal talent through intensive training and robust internal mobility. By cultivating talent from within, we continue to build the future of SD Worx together, ensuring sustained growth, exceptional service, and an engaging, supportive work environment.”
Bruce Fecheyr-Lippens
Chief People Officer at SD Worx
Profile SD Worx employees 2024
Age diversity
Seniority
Gender equality
Number of nationalities
90
Employees by country
More than an employee
With work-life balance being one of the most important factors in attracting and retaining talent, SD Worx has ushered in a new era of workplace flexibility, exploring options such as 4-day work weeks and short-time working. We even have our own workation policy, reflecting our strong belief in giving our employees ultimate flexibility to support a healthy work-life balance. To ensure compliance, we limit the duration of workations and offer them only in countries where we have a legal entity, balancing flexibility with operational needs.
“SD Worx is all about balance, and let’s face it, what could be better than working for a company that isn’t only progressive, but that also understands that your life is just as important as your work? Here you are valued not just as an employee, but as a person, a parent, a colleague, a friend. Thanks to our flexible working environment, I have worked temporarily from Bergen in Norway to support my son during his exams, and from Malaga in Spain with some colleagues. Both were amazing experiences, Berlin is next on the list!” – Karin De Clercq, Talent Acquisition Partner at SD Worx
Sparking innovation from the inside out
To foster a culture of bottom-up innovation and recognise the talent within our organisation, we launched the Micro Innovation Track. During this six-month journey, SPARK JOYners* worked in teams to turn bold ideas into tangible improvements. The aim? To roll out small but impactful changes to our current service delivery model and strengthen the long-term sustainability of innovation across our organisation.
In 2024, six projects were brought to life: Project CHIP, The Circle of CX, People Dashboard, Improve Employee Experience, Increase Automation & AI Culture, and Optimising the Invoicing Process in International SMEs. Each project tackled a different business challenge, yet all shared the same drive: to make a real difference from the ground up.
The winning initiative, People Dashboard, impressed with its forward-thinking approach to workforce insights. Built as a central, intuitive cockpit, the dashboard consolidates historical data to support more informed, data-driven decisions. It enables clear target setting at every level and highlights the often-overlooked influence of human factors on financial performance.
* SPARK JOYners Programme: a transformative, year-long journey designed to empower 30 ambitious SD Worx employees annually.
Team SD Worx-Protime races for a better tomorrow
In 2024, Team SD Worx-Protime celebrated no fewer than 69 victories, making it a record-breaking year, with triumphs at Paris-Roubaix and the Vuelta Femenina, to name a few. These achievements reaffirmed the status of Team SD Worx-Protime as the world’s best women’s cycling team on the UCI ranking. As together we are winners, we were happy to renew our commitment as the main sponsor, extending our partnership until 2028.
Kobe Verdonck, CEO of SD Worx: “When we became a sponsor in 2020, we set two key objectives: to fuel the professionalisation and growth of women’s cycling and to significantly increase our brand’s international presence. Looking back, we’re immensely proud of the strides we’ve taken. Having already extended our main sponsorship until 2026, we’re excited to announce an additional two-year extension.”
Together we are winners
Just as in HR and payroll, cycling brings together talent, technology and teams to address the toughest challenges. By supporting women’s cycling, we put our money where our mouth is and enable female talent to reach its maximum potential. Just as in a cycling team, SD Worx achieves success by working with individual talents and excelling through team spirit. This force brings people together – at work, in life and in society – and it sets things in motion.
That’s why our partnership with Team SD Worx-Protime is a match made in heaven.
We also continued this winning streak off-road by donating numerous shirts to charities, raising money for good causes and supporting local youth cycling clubs.
Highlights of 2024
Team SD Worx-Protime donated 20 cycling shirts to support organisations such as ‘Kom op tegen Kanker’ and ‘Think Pink’, contributing to awareness of and the fight against cancer.
The charity campaign of the ‘Warmste Week’ was all about fighting loneliness. Together with a local organisation we raised a total of €750 by gifting yellow jerseys, fluorescent backpack protectors and water bottles.
We donated clothing and helmets to youth cycling teams, enabling them to ride with professionalism and safety. Additionally, world champion Lotte Kopecky donated her green jersey to help raise money for the renovation of a primary school, contributing to a total amount of €12,000.
We always want to bring joy to children’s lives. At each race, we make time to create unforgettable memories by handing out autographs, taking photos and giving away shirts.
For detailed information about our ESG-related ambitions, actions and results, such as our double materiality assessment, carbon footprint study, and many more, download our annual ESG report here or at www.sdworx.com/esg.
