SPARK: how we put 5 CX principles into practice
To keep our promise to our customers - to spark success at the heart of their business - and to ensure they all experience the best customer experience (CX) possible, we set up the internal SPARK sessions in 2021.
CX specialist Farah Soeleimansjah: “At SD Worx, we all put the customer first, but everyone does it in their own way. It's much more powerful when we do it consistently all together. So, we mapped out how SD Worx defines customer-centricity and which values to expect in customer interactions.”
The result is SPARK, an acronym for 5 guiding CX principles, in a logical order:
Sense the needs — we really listen and put ourselves in your shoes, to truly understand your goals and help you thrive.
Promise & stick to it — we take ownership of our work. We are dedicated to delivering results. We dare to set boundaries and stick to our promises.
Act as one — even when we're physically apart, we act as one. Sharing our talents and celebrating our differences. We're all part of the SD Worx family.
Remain in touch — we always keep the dialogue going and keep looking for solutions together.
Keep ahead — We dare to look at things from a different perspective. For us, learning and innovating are like breathing, inspiring us to always go further and keep you ahead of the game.
Farah Soeleimansjah: “Our CX session - theoretical and practical cases and exercises - is not only aimed at staff dealing with customers, it's actually open to everyone, because we all deal with internal customers too.”
SPARK has already been noticed by our customers too, when asked why they like working with SD Worx. A random glimpse of the answers: