SPARK: how we put 5 CX principles into practice

To keep our promise to our customers - to spark success at the heart of their business - and to ensure they all experience the best customer experience (CX) possible, we set up the internal SPARK sessions in 2021.

CX specialist Farah Soeleimansjah: “At SD Worx, we all put the customer first, but everyone does it in their own way. It's much more powerful when we do it consistently all together. So, we mapped out how SD Worx defines customer-centricity and which values to expect in customer interactions.”

The result is SPARK, an acronym for 5 guiding CX principles, in a logical order:

  • Sense the needs

    Sense the needs — we really listen and put ourselves in your shoes, to truly understand your goals and help you thrive.

  • Promise & stick to it

    Promise & stick to it — we take ownership of our work. We are dedicated to delivering results. We dare to set boundaries and stick to our promises.

  • Act as one

    Act as one — even when we're physically apart, we act as one. Sharing our talents and celebrating our differences. We're all part of the SD Worx family.

  • Remain in touch

    Remain in touch — we always keep the dialogue going and keep looking for solutions together.

  • Keep ahead

    Keep ahead — We dare to look at things from a different perspective. For us, learning and innovating are like breathing, inspiring us to always go further and keep you ahead of the game.

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Farah Soeleimansjah: “Our CX session - theoretical and practical cases and exercises - is not only aimed at staff dealing with customers, it's actually open to everyone, because we all deal with internal customers too.”


Farah Soeleimansjah:

“In 2021, no less than 899 colleagues participated in SPARK, individually or in teams, and the feedback was fantastic. It goes without saying that we will continue SPARK in 2022.”
Farah Soeleimansjah

SPARK has already been noticed by our customers too, when asked why they like working with SD Worx. A random glimpse of the answers:

Reliable, correct and fast treatment, available, wide knowledge, meets deadlines, polite and supportive.
— Jessica Lequeux, HR Manager at Luminus Solutions
Always very friendly! Always a good and clear explanation when you ask a question. Fast support in a very busy world.
— Daisy Geerkens, Office manager - Finances & HR at Qompium
Reliability, professionalism, experts and a dedicated manager who knows our company and our needs perfectly.
— Nadine Stoufs, HR Payroll Officer at Bank Degroof Petercam
SD Worx has great payroll expertise and a team of professionals who properly consult their customers. I would also recommend SD Worx because no mistakes are made and all input is correctly implemented. Working with SD Worx is a great relief for all employers who want to save time and costs in any payroll related matters.
— Mesa Sonnenklar, HR Business Partner at Frigoglass Switzerland AG
Operations team continues to be a super partner with the GSK team. Its members are open and transparent and will always bring a solution to a problem.
— Julia Mcgrath, HRIS Operations Manager GlaxoSmithKline