By responding to our customer's demand, we try to always stay one step ahead.
Building on success
Since its foundation in Belgium 76 years ago, SD Worx has built a successful SME strategy there. In other European countries, the SME portfolio was limited or simply non-existing. “Yet, we could not just roll out our Belgian tools to other countries,” explains Katrien Geuens, Portfolio manager SME International at SD Worx. “After all, each has entirely different fiscal and socio-legal rules. Additionally, customer demands cannot be copied one-on-one.”
“To offer our clients the most customer-oriented service possible, we decided to install dedicated SME service organisations in Germany, The Netherlands and the United Kingdom,” continues Katrien. “Rather than offering one-size-fits all solutions, we want our SME portfolio to be tailor-made. That's really the key to success on the SME market.”
From partner to Buddy
Within this philosophy, we developed SD Worx Buddy for Germany. This highly intuitive and user-friendly solution allows customers to capture payroll data and manage their staff, related data, documents and benefits. Katrien: “The tool is intended to fully service our German SMEs and to provide them insights, dashboards, etc. so they can make the right decisions.”
All about the customer
When introducing a new offering, we always keep our target group in mind. “As soon as we identify a gap, we respond to our customer's demands, so we - and they - can always stay one step ahead.”