Team SD Worx: main sponsorship of top women's cycling team takes shape

2021 was the first year for SD Worx as main sponsor of the world's best women's cycling team. Despite the difficult conditions due to Covid measures, the riders put in a top performance with 33 victories.

Gretel Coorevits, PR manager of Team SD Worx: “SD Worx is a European player with world ambitions, and this is reflected in its sponsorship. Team SD Worx is at the top of women's cycling and the team includes riders of ten different nationalities.

There are many similarities between the team and our organisation: we like to take the lead and we value strong teamwork, as well as individual performance. Thanks to the three-year sponsorship, the team has the opportunity to grow sustainably and to make longer-term decisions.”

2021: a succession of highlights

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Spirit of cycling withing the SD Worx team

Although it wasn't immediately obvious how to organise activities in the context of our sponsorship, we still managed to keep the spirit of cycling high among employees, customers, partners and fans.

2021 activities

23 February Due to the corona situation, we stream the team presentation, allowing all fans to follow along - a first!

30 March Amy Pieters briefs colleagues who will climb Mont Ventoux on 11 September.

Second half of April During an auction in support of the cancer charity 'Kom op tegen kanker', colleagues bid for an autographed helmet, gloves, shirt, a ride in the support vehicle during a race, etc.

25 September Customers witness the World Championship live at the finish line in Leuven.

12 October Interview with Anna Van der Breggen and Danny Stam about careers and leadership during the SD Worx Strategy Days. The interview is followed by a short but fast ride with Anna and some Inspiring Leaders from SD Worx in and around Ostend.

14 October Clients and prospects take part in the 'clinic': together with the entire team they undertake a 75 km ride in the district of Maastricht.

23 December Like everyone else, SD Worx is hit hard by Amy Pieters' fall. We express our support for her family and the team.

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