Scandinavia opens up with the acquisition of Aditro
In April, we welcomed Aditro to SD Worx, a leading cloud HR & payroll software provider in Sweden, Finland and Norway. By entering the Nordics, we further strengthen our geographical footprint and our position as leader in the European HR and payroll market.
Aditro employs over 600 people across Sweden, Norway, Finland and Estonia, serving a solid base of nearly 1,200 customers in the mid-market and large-enterprise segments (including IKEA, KPMG, Saab and Volvo). We already enjoy a longstanding relationship with Aditro, having founded the Payroll Services Alliance together in 2010.
On the same wavelength
Martin Sjögren, CEO at Aditro: “In getting to know each other, we realised that SD Worx and Aditro share a similar culture and our values are much alike. By joining a solid leader like SD Worx, we can build further on our digital solutions and expand our offering to meet our customers' needs and expectations.”
Head of Marketing Nordics Lena Backlund agrees: “The first couple of weeks were focused on getting to know each other better. We set up a project team that would lead the integration. The biggest adjustment for us was the scale. We made the switch from a small organisation to a large group with standard processes and a customer segment structure.”
Integration on several tracks
Finance Business Partner for Products and IT & Security Bruno Van Daele guided the integration of Aditro within SD Worx. Together with the various departments, he worked out the so-called Midsummer Plan. Based on 13 work streams, such as sales, HR and Finance, the integration was mapped out step by step.
Bruno Van Daele: “The name of the plan was symbolic: by their summer break we wanted to give all Aditro colleagues a clear insight of which changes would take place and when. So that everyone could go on holiday with peace of mind.”
Great expectations
“The news that we are now part of SD Worx was received enthusiastically by colleagues and our major customers”, emphasises Lena. “They know that we will continue to work locally first, but equally that the backbone of a solid international group offers many advantages.”
“Although SD Worx was an unknown brand in the Nordics, our rebranding autumn campaign - 'Aditro, an SD Worx company' - enhanced brand awareness. Full integration in the SD Worx organisation will be achieved in 2022. Our growth ambitions are high, because as part of SD Worx we can offer our customers a broad and international range of HR and payroll services.”
